Corporate blogging: A new marketing communication tool for companies.

Nowadays, more and more organizations use corporate blog as a new marketing communication tool.




First and for most, what is corporate blog???



Well, Corporate blog is actually a web blog used and published by an organisation to achieve its organisational goals. Corporate blogs usually classified into external or internal corporate blog. Internal blogs are accessed through corporation’s intranet that only employees can view. External blogs are publicly available weblog where employees, teams, spokespersons and others people can share their views. It is often use to announce their new products and services.



However, corporate blog are new but powerful marketing communication tools for the organization. No matter what kind of organization you are: large or small, domestic company or international company, primary or public company can create your own corporate blog. Besides helping strengthen the relationship with your customers, a good corporate blog can also help to attract more potential customers!










An example of corporate blog is Dell's Direct2Dell. This team is extremely plugged in to the blogosphere and social media in general. The statement is right in the banner: "A blog about Dell products, services, and customers".

Corporate blog brings a lot of benefit to the customers and organization.

For customers:
-It provides the latest news and information about company and its product.
-It allows customers express their personal opinion, suggestion and complaint here.
-Customers are easier to search their products by using blog.

For organizations:
-Easy to publish and set up.
-Free customer feedbacks and suggestions about your products.
-Providing more detail or accurate information to your customers.
-Building better relationship with your customers.

Disadvantages of corporate blog:

• It’s easy to start a blog but it is hard to be maintained. Writing coherently is one of the most difficult and time-consuming tasks for a human being to undertake.
• Could be harmful for company if some employees use to write negatively comments about the company, thus leading to bad publicity.

Reference:



http://www.scottmonty.com/2008/03/corporate-blogging-how-pros-do-it.html

http://direct2dell.com/one2one/archive/2007/05/01/13147.aspx

http://www.helium.com/items/254062-the-pros-and-cons-of-corporate-blogging

http://www.enterpriseblogs.info/corporate-blogging/advantages

http://www.enterpriseblogs.info/corporate-blogging/disadvantages

http://en.wikipedia.org/wiki/Corporate_blog